Aija Peltola

Design · Vibe Coding · Webflow

App design, building products and Webflow websites.

I am a founder-minded builder. I work in the gap between a founder having something great, and the market actually getting it. I do product positioning, design and I build with AI. Webflow, Cursor, Lovable, side by side with you.

What am I doing

Building
Maker's Schedule, Atleteo and Money by Freimi. My own products. That's where I test everything I learn.
Studying
The 2026 designer skillset. Prototyping in code, designing for AI behavior, Figma, design systems, taste, UX research. The job seems to be changing but I like where it's going.
Design
Workshops, prioritization with founders, feature walkthroughs with developers. User interviews, design, UI/UX. I've been around apps for more than 3 years.
Consulting
Positioning and messaging at freimi.com. In crowded markets, differentiation, clear message and narrow ICP are the winning pieces of good GTM plans.

About me

I'm Aija. I've spent the last eight years with digital products, from marketing systems management at a B2B SaaS startup, to full-cycle software project management and design at Simplified Solutions.

I've held tons of workshops, prioritization sessions with founders and product owners, feature walkthroughs with developers, and so on. I love bringing new ideas to life, testing and comparing alternative approaches, and finding the best bet to go test, at AI speed.

The web has been a huge passion of mine for a long time. I've been building websites since 2017, for my own projects, for my past employers, and for my customers. Safe to say that in today's world, tech is 20% of the work, and content, copy, and design are the rest. I've chosen to build with Webflow and Cursor for the variety they offer depending on the system, team, and processes each client needs.

In addition to websites, I have also built many prototypes and demos for customer projects and production apps for myself. Design systems are familiar to me but my experience is more on the AI side. I am not the most technical person, but API keys, environment variables and Stripe Price IDs are something I'm dealing with weekly. I am super eager to learn more, while still keeping my main focus on design.

I am a fast learner and always want to deepen my knowledge in my field. Not to do a lot of things somehow, but do certain things very well.

There seems to be a role shift here, design engineer. That sounds fun.

  1. 2025 →

    Founder

    Freimi Oy

    Positioning and messaging for founders who know their market but can't get it onto the site or the pitch. Product design, vibe coding. Working with Simplified on full-cycle software projects.

  2. 2022 – 2025

    Projects & Design

    Simplified Solutions Oy

    UI/UX, vibe-coded MVPs, prototypes and POCs, app projects and project lead, workshops, website rebuilds.

  3. 2019 – 2022

    Marketing Systems Manager

    Sellforte Solutions Oy

    CRM and marketing automation, HubSpot and Salesforce, Salesloft rollout, website maintenance and marketing, SEO and analytics.

  4. 2016 – 2019

    Tradenomi (AMK)

    Business and digital marketing

    Commercial background that still shows up in go-to-market, packaging, and how I talk with founders about what to ship.

Let's work together

What I can help you with

  • Website rebuilds
  • Cursor
  • Lovable
  • Workshops
  • Wireframes & screens
  1. Hourly

    The small jobs. A Webflow fix, a few screens in Figma, a workshop afternoon. Often how someone and I start working together.

  2. Project

    Website rebuilds, flows in Figma, a prototype in Cursor or Lovable. We agree on scope and price and get to work.

  3. Ongoing help

    Hours each week or month, design and build mixed in.

Contact

Tell me what you are building.