Client work with Simplified Solutions Oy
Software projects from first conversations through workshops, planning, design, building and maintenance. I can't show the apps here, but I'm happy to walk through those projects in a meeting.
I am a founder-minded builder. I work in the gap between a founder having something great, and the market actually getting it. I do product positioning, design and I build with AI. Webflow, Cursor, Lovable, side by side with you.
I'm Aija. I've spent the last eight years with digital products, from marketing systems management at a B2B SaaS startup, to full-cycle software project management and design at Simplified Solutions.
I've held tons of workshops, prioritization sessions with founders and product owners, feature walkthroughs with developers, and so on. I love bringing new ideas to life, testing and comparing alternative approaches, and finding the best bet to go test, at AI speed.
The web has been a huge passion of mine for a long time. I've been building websites since 2017, for my own projects, for my past employers, and for my customers. Safe to say that in today's world, tech is 20% of the work, and content, copy, and design are the rest. I've chosen to build with Webflow and Cursor for the variety they offer depending on the system, team, and processes each client needs.
In addition to websites, I have also built many prototypes and demos for customer projects and production apps for myself. Design systems are familiar to me but my experience is more on the AI side. I am not the most technical person, but API keys, environment variables and Stripe Price IDs are something I'm dealing with weekly. I am super eager to learn more, while still keeping my main focus on design.
I am a fast learner and always want to deepen my knowledge in my field. Not to do a lot of things somehow, but do certain things very well.
There seems to be a role shift here, design engineer. That sounds fun.
2025 →
Freimi Oy
Positioning and messaging for founders who know their market but can't get it onto the site or the pitch. Product design, vibe coding. Working with Simplified on full-cycle software projects.
2022 – 2025
Simplified Solutions Oy
UI/UX, vibe-coded MVPs, prototypes and POCs, app projects and project lead, workshops, website rebuilds.
2019 – 2022
Sellforte Solutions Oy
CRM and marketing automation, HubSpot and Salesforce, Salesloft rollout, website maintenance and marketing, SEO and analytics.
2016 – 2019
Business and digital marketing
Commercial background that still shows up in go-to-market, packaging, and how I talk with founders about what to ship.
Software projects from first conversations through workshops, planning, design, building and maintenance. I can't show the apps here, but I'm happy to walk through those projects in a meeting.
My own product. Money, sales, contracts, and the week in one place. I got tired of copying the same client between four apps.
Built in Lovable. Beds, plants, and notes on a canvas so next spring you still remember what grew where.
Website rebuild in Webflow. New structure, new pages for a Finnish ledneon maker.
Let's work together